Ducati adopts MASTER security system
Thursday 28th March 2013
All new Ducati's registered from the 1st April will come with the added security of a MASTER Security System.
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Ducati has joined an industry initiative developed by the Motorcycle Industry Association in adopting the MASTER Security system. The system is fitted free of charge during the pre-delivery inspection at authorised Ducati dealerships and involves a variety of engine, chassis and bodywork parts being marked using a 'stealth' UV security etching, glass transponders, ultra violet fluid, Datadots® as well as a discreet warning label to deter would-be thieves.
It is the first and only official national scheme approved by the police authorities, the Home Office and powered by security market leaders, Datatag ID Ltd, and it is hoped it will go some way to reducing the 26,000 motorcycles stolen each year in the UK. These are often stripped and rebuilt around genuine frames and as such recovery rates are low, with the Police unable to prove ownership beyond doubt. With Ducati and other manufacturers united behind one scheme, the industry has a greater opportunity in combating this problem.
Ducati Managing Director, Tim Maccabee, commented:
"Ducati are committed to ensuring that customers have a good level of security in place and the MASTER Systems will certainly add benefit to the security of their beloved Ducati. The issue of theft is a consideration for each and every customer and this added layer of prevention we feel is vital. We're very pleased to be part of an industry initiative that helps combat theft in this way and with support from our dealers we are proud to be a part of this effort."
Datatag's Managing Director Kevin Howells said:
'To have Ducati join the growing list of brands backing the MASTER Scheme is fantastic. They have an incredibly desirable range and by fitting MASTER with our technology we are confident that owners will feel more secure and will have reduced their risk of theft considerably.'
For more information on the Master Security System please visit: Datatag Master Scheme
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