Friday 4th March 2011
As final preparations for the massive 'Ducati MotoGP Night' are made ready for the city-centre event on the evening of Friday, 4 March, Ducati reveal two new Monster Art colour schemes dedicated to Nicky Hayden and Valentino Rossi.
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Starting from early evening, the huge event promises a packed program of entertainment with a concert and star-studded line-up of VIPs joining in the Ducati party until the riders appear on stage with the Desmosedici GP11 at 9pm. The celebration, in Bolognaís Piazza Maggiore, is intended to be a passionate send-off to the Ducati Marlboro Team just prior to their first race of the year in Qatar later this month, and as the two factory riders appear on stage to greet an expected 30,000 fans, the new Monster Art GP Replica schemes will also be presented.
First introduced in 2009, the innovative Monster Art project offered an additional range of colours to the standard factory options with a collection called 'Colour Therapy', while in 2010 the introduction of the 'Logomania' collection celebrated 50 years of historic Ducati logo styles.
Changing the colour and character of any model in the Monster line-up in just 10 minutes is the genius of the Monster Art program, and a feature that passionately supports the Monster culture of customisation. Consisting of tank panels, micro-bikini fairing, single-seat cover and front mudguard, the kits have now become a modern canvas in the world of motorcycle art and a unique method of Monster personalisation.
Fast-forward to 2011, the pre-season 'Ducati MotoGP Night' and the roll-out of two new GP Replica Monster Art schemes dedicated to factory riders, Nicky 'The Kentucky Kid' Hayden and Valentino 'The Doctor' Rossi. The new kits have been inspired by the livery of the Desmosedici GP11, which will power both riders this year, with a white design presented on a background of red. Each GP Replica scheme is decorated with the ridersí respective logos and further personalised with Rossiís signature flash of fluorescent yellow and famous racing number '46' and Haydenís starred number '69'.
Both colour schemes are available as suitable accessories for the 696, 796, 1100 and 1100 S Monsters as well as the brand new Monster 1100EVO and will be available as original colours on new Ducati Monsters in participating countries.
These colour schemes will be available from UK Ducati dealers from May at a retail price of £552.34 excluding VAT.
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