As the Monster 696 arrives at Ducati Stores around Europe, Ducati Motor Holding S.p.A. is pleased to announce the Ducati Monster Tour a live and interactive road show departing from Borgo Panigale and travelling the length and breadth of Europe in order to give the public a unique opportunity to try out the new Monster 696 in whichever country or city they may live

The Monster 696 will be blazing a trail through some of the most beautiful settings in UK and Europe this summer.

A large 14 metre bespoke truck has been commissioned especially for the tour and consists of three floors and includes a hospitality area for those taking part in the test rides. The event truck also has an area dedicated to Ducati apparel and the new 2008 collection.

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The UK legs of the tour will visit firstly Beaulieu on the weekend of the 5th and 6th July and then head north to the famous biker meet at Rivington Hall Barn in Lancashire on the 12th/13th July.

The Monster tour's visit to Beaulieu coincides with Beaulieu's Motorcycle World, now established as one of the major motorcycle shows in the South of England enabling Monster tour participants to not only test ride the most eagerly awaited motorcycles but also explore one of the best outdoor motorcycle events of the year.

If Beaulieu is too far south, UK motorcyclists will have a second opportunity when the Monster tour truck heads towards the ‘original bikers mecca in the North West of England' otherwise known as Rivington Hall Barn a place well known throughout the North West of England as a popular bikers meeting place.

At both venues the local Ducati dealer will also be on hand to deal with any sales enquiries or book further test rides back at their dealerships.

Anyone who is interested in a Ducat Monster Tour can apply in person at the truck, by registering their name (they must submit their driving licence, which is also used as proof that the applicant is over 21).The participants will then be divided into small groups and escorted on a 30-minute ride by two official Ducati testers around some of the best roads in the local vicinity.

Dates, locations and further information on the Ducati Monster Tour is available at:

UK dates of the tour are:

Beaulieu Motorcycle World 5th/6th July - for further information click here …

Rivington Hall Barn - 12th/13th July - for further information click here …

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[ 2008 Ducati Insurance News Archive ]