Tuesday 13th May 2008
More than 35,000 readers of the major Italian bike magazine Motociclismo voted for their "Moto dell'anno 2008" (Bike of the Year 2008) and scored Ducati a best ever result in Sport Bike, best in Supermotard and a major result in the Naked Bike categories.
Choosing from 280 models split into 12 categories, including 125cc, Cruiser, Naked, Dual, Enduro, Supermotard, Touring, Sport Bike, Sport Touring, and three scooter categories, the publicís favourite and most eagerly awaited award was for best Sport Bike. For the first time ever in the history of such awards presented by motorcycle magazines, a single manufacturer - Ducati - had recorded an unprecedented clean sweep of votes and claimed the first three places.
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The Ducati 1098 took the coveted first place with the Desmosedici RR in second and the stunning new 848 filled the Ďpodiumí with third place to achieve the previously unmatched haul of trophies. Ducatiís domination of the Sport Bike category is a clear indication of the credibility and respect that the Italian manufacturer enjoys in this specific sector, traditionally a bench-mark and inspiration in the motorcycling world.
Ducati's success that evening, however, did not end there. Once more, the highly original Hypermotard took first place honours in the Supermotard category and the beautiful new Monster 696, despite being launched just a few weeks ago, took an incredible second place in the Naked Bike category. To complete the impressive haul of awards, the Multistrada scooped third place overall in the Dual category.
The award ceremony, which took place during the evening of Thursday 8 May, was held in the breathtaking surroundings of the Sforzesco Castle in Milan. In attendance were the Edisport (the Motociclismo publisher) management, Guidalberto Guidi (president of ANCMA Confindustria, the Italian industrialists' association), the participating manufacturers in the competition and host for the evening, Maddalena Corvaglia, the famous Italian showgirl who, herself, rides a Ducati Monster.
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